In five years, Tumblr has gone from a relatively unknown micro-blogging platform to a giant of the social media world.
The site now garners 120 million unique users and 15 billion page views every month, Tumblr's founder and CEO David Karp said on Monday at the Digital Life Design (DLD) Conference in Munich, according to a report from The Next Web. Four months ago, the company said it received 13 billion page views a month and had 30 million blogs.
To date, more than 560 million people have viewed content on Tumblr, Karp said. U.S. users make up most of the site's traffic, with 45 percent or 249 million visitors to its networks coming from America. Forty nine million visitors come from Brazil, while 34 million come from the United Kingdom.
Tumblr use has skyrocketed in the last year in the U.S. alone, from 6.9 million unique U.S. visitors in November 2010 to 15.9 million a year later, according to comScore. Moreover, the site's nearly 42 million microblogs are re-blogged an average of nine times, significantly expanding the site's reach across the Web.
The re-blog function, "is like the Twitter re-tweets," Karp told in an interview earlier this month. "Something goes up on my blog, you love it, you can rip it out, put it on your blog while giving me attribution."
When asked why Tumblr has exploded in the last year, Karp pointed to "the fact that we attracted this really extraordinary group of creators."
"You're not really limited to your friends network," he continued. "Not that a friends network is a bad thing, but [who] you follow on Tumblr are not the people you know in real life, necessarily. There are random people on the other side of the planet who are kind of like-minded and who are really interesting to look at the world through their eyes. Sometimes it's celebrities who are doing really cool stuff. Sometimes it's an indie band or an indie filmmaker who's just posting about their process in a way that's totally compelling."
Tumblr differs from its blogging counterparts in that it specializes not in the long-form posts that can be found on Blogger or WordPress, but in media-driven posts that often include a link to a song, a photograph, or a YouTube clip instead of lengthy commentary.
The company's success has not been without headaches, like lengthy outages, however. Karp told PCMag that Tumblr has spent the last six months making improvements to the site to avoid similar problems in 2012. The company also recently introduced Fan Mail, a private messaging system for Tumblr users.
"We've always taken this position that we want to be very different from all of these [other social media] platforms," he said. "And if not different then actually very complementary. One way to describe it is where traditionally blogging was hearing my editorial voice, Tumblr is much more looking through my eyes."
The site now garners 120 million unique users and 15 billion page views every month, Tumblr's founder and CEO David Karp said on Monday at the Digital Life Design (DLD) Conference in Munich, according to a report from The Next Web. Four months ago, the company said it received 13 billion page views a month and had 30 million blogs.
To date, more than 560 million people have viewed content on Tumblr, Karp said. U.S. users make up most of the site's traffic, with 45 percent or 249 million visitors to its networks coming from America. Forty nine million visitors come from Brazil, while 34 million come from the United Kingdom.
Tumblr use has skyrocketed in the last year in the U.S. alone, from 6.9 million unique U.S. visitors in November 2010 to 15.9 million a year later, according to comScore. Moreover, the site's nearly 42 million microblogs are re-blogged an average of nine times, significantly expanding the site's reach across the Web.
The re-blog function, "is like the Twitter re-tweets," Karp told in an interview earlier this month. "Something goes up on my blog, you love it, you can rip it out, put it on your blog while giving me attribution."
When asked why Tumblr has exploded in the last year, Karp pointed to "the fact that we attracted this really extraordinary group of creators."
"You're not really limited to your friends network," he continued. "Not that a friends network is a bad thing, but [who] you follow on Tumblr are not the people you know in real life, necessarily. There are random people on the other side of the planet who are kind of like-minded and who are really interesting to look at the world through their eyes. Sometimes it's celebrities who are doing really cool stuff. Sometimes it's an indie band or an indie filmmaker who's just posting about their process in a way that's totally compelling."
Tumblr differs from its blogging counterparts in that it specializes not in the long-form posts that can be found on Blogger or WordPress, but in media-driven posts that often include a link to a song, a photograph, or a YouTube clip instead of lengthy commentary.
The company's success has not been without headaches, like lengthy outages, however. Karp told PCMag that Tumblr has spent the last six months making improvements to the site to avoid similar problems in 2012. The company also recently introduced Fan Mail, a private messaging system for Tumblr users.
"We've always taken this position that we want to be very different from all of these [other social media] platforms," he said. "And if not different then actually very complementary. One way to describe it is where traditionally blogging was hearing my editorial voice, Tumblr is much more looking through my eyes."
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