Saturday, February 25, 2012

Study: Facebook users getting less friendly

Facebook CEO Mark Zuckerberg talks about the social network's new messaging service at a press conference in San Francisco, Calif., on Monday.

FACEBOOK
FINDINGS

Women are much more likely than men to restrict their profiles. Pew found that 67 percent of women set their profiles so that only their “friends” can see it. Only 48 percent of men did the same.

Think all that time in school taught you something? People with the highest levels of education reported having the most difficulty figuring out their privacy settings. That said, only 2 percent of social media users described privacy controls as “very difficult to manage.”

The report found no significant differences in people’s basic privacy controls by age. In other words, younger people were just as likely to use privacy controls as older people. Sixty-two percent of teens and 58 percent of adults restricted access to their profiles to friends only.

Young adults were more likely than older people to delete unwanted comments. Fifty-six percent of social media users aged 18 to 29 said they have deleted comments that others have made on their profile, compared with 40 percent of those aged 30 to 49 and 34 percent of people aged 50 to 64.

Men are more likely to post something they later regret. Fifteen percent of male respondents said they posted something regrettable, compared with 8 percent of female respondents.

Possibly proving that with age comes wisdom, young adults were more likely to post something regrettable than their older counterparts. Fifteen percent of social network users aged 18 to 29 said they have posted something regrettable. Only 5 percent of people over 50 said the same thing.

Pew’s phone survey of 2,277 adults was conducted in April and May 2011. It had a margin of error of plus or minus 2 percentage points. The data about teens came from a separate phone survey Pew conducted with teenagers and their parents.

Whether it’s pruning friends lists, removing unwanted comments or restricting access to their profiles, Americans are getting more privacy-savvy on social networks, a new report found.

The report released Friday by the Pew Internet & American Life Project found that people are managing their privacy settings and their online reputation more often than they did two years earlier. For example, 44 percent of respondents said in 2011 that they deleted comments from their profile on a social networking site. Only 36 percent said the same thing in 2009.

The findings come a day after the Obama administration called for stronger privacy protections for people who use the Internet, mobile devices and other technologies with increasingly sophisticated ways of tracking them. Pew’s findings suggest that people not only care about their privacy online but that, given the tools, they will also try to manage it.

Along those lines is “profile pruning,” which Pew reports is on the rise. Nearly two-thirds of people on social networks said last year that they had deleted friends, up from 56 percent in 2009. And more people are removing their names from photos than two years ago. This practice is especially common on Facebook, where users can add names of their friends to photos they upload.


Nokia, Google Ventures And Others Put $10.7M In ‘AdSense For Images,’ Luminate

Luminate, a photo tagging service that has been called an “AdSense for Images,” has raised $10.7 million in Series C funding led by Nokia Growth Partners with participation from existing investors August Capital, CMEA Capital, Google Ventures and Shasta Ventures. With this new round of financing, Nokia Growth Partners, Managing Partner Paul Asel will join Luminate’s Board of Directors.

Luminate, which rebranded from Pixazza last year, allows publishers to identify, tag and match products found within online images on their sites and then link them back to the inventories of Luminate’s network of advertisers. The service, which can be integrated in a site by adding a single line of code, allows consumers to browse the photos featured on a site and mouse over it to reveal information and pricing about similar products, and if desired, click to purchase.

Last year, Luminate debuted in-image applications, which allowed publishers to make images even more interactive and engaging. So when a consumer sees the Luminate icon in the corner of an image, it indicates that the image is interactive. Consumers can mouse into the image and choose from a variety of image apps. These could include the ability to share an image or link to Twitter, discover statistics about their favorite athletes, see where to purchase similar products to those featured in a photo, access more information about a particular event, read more content about the people or places featured in an image, listen to music or see a movie trailer related to an image.

Today, Luminate is debuting an Image App Store to provide a central location for publishers to browse and choose the specific image apps they wish to leverage for their sites. Luminate also released eleven new image apps, including those for Causes, Netflix, and Wikipedia, designed specifically for interacting with the trillions of images across the web.

The Image App Store runs on the Luminate platform, which allows consumers to launch applications within individual images on their favorite websites. The apps available on the Luminate platform allow consumers to conduct their everyday online activities such as shopping, sharing, commenting and navigating directly from images, as well as to facilitate entirely new services made possible by the development of apps specifically for images.

Through the company’s network of publishers, Luminate now reaches more than 150 million unique users per month, and is seeing a rate of 30 billion image views per year. Luminate currently works with over 7,000 publishers, including Us Weekly, Hearst Digital Media and Access Hollywood.

“The most successful technologies are ultimately platforms,” explains Luminate CEO, Bob Lisbonne. “We were the first to introduce interactive image apps, and the image app store is the logical next step. He tells us that this year, Luminate will expand its platform to third-party developers with an API.

Lisbonne adds the new funding will be used for product development, to expand the startup’s publisher network and broaden its relationships with brand advertisers.

Google Kills Hosted AdSense for Domains on Undeveloped Sites

Google sent out a message today to publishers using Adsense for Domains. After nearly 4 years of running the program, the company has decided to discontinue their hosted Adsense for Domains on undeveloped domain names. The company is recommending migrating your domain names to a parking company.

Domainers relished the release of the Adsense for Domains program as a possible way to “cut out the middle man” and bypass the parking companies, but most domainers who spoke with DNN have found that the program provided no additional benefits.

One part of the announcement that seems puzzling, Google claims that the “benefits to our partner network” don’t make sense to continue, yet Google recommends switching to parking domains through a parking company that uses a Google feed. Google is in essence including the middle-man in this scenario. The parking companies may be adding the benefit of aggregation, optimization and fraud screening that Google does not handle, but it would seem that this skill-set is in Google’s “wheelhouse” . After 4 years they could have easily handled these tasks if not great improved upon the optimization and screening already being done by smaller players.

See the full message from Google after the jump.

We’re contacting you because you’re using AdSense for Domains to monetize your undeveloped domains. After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense. Going forward, undeveloped domains will only be served through our existing AdSense for Domains distribution network.

Our records show that XXX of your Hosted domains will be affected by this upcoming change, which will follow the schedule below:

March 21: You’ll no longer be able to create new Hosted domains

April 18: Hosted domains will become inactive and it’ll no longer be possible to earn from them

June 27: Hosted domains will no longer be available in AdSense accounts

To continue monetizing your undeveloped domains, you can migrate your domain portfolio to any domain parking provider. Find out how in our Migration Guide:

Please note that this upcoming change won’t affect any other AdSense products you’re currently using or the availability of other products to you. In addition, reporting on your Hosted domains will remain available throughout the schedule above and for a period following the retirement.

For more information see the Help Center. We appreciate your understanding and thank you for your patience as we continue to develop new features and offerings within AdSense.

Sincerely,

The Google AdSense Team

Google Shutting Down Hosted AdSense For Domains Program

Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted.

“After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote in the email. “Going forward, undeveloped domains will only be served through our existing AdSense for Domains distribution network.”

Google linked to a migration guide on its site (some links from which are not currently functioning), which advises that hosted domain AdSense participants move their sites to other third-party domain parking providers, such as DomainSponsor or Sedo, which already have relationships with Google to serve ads.

After April 18, Hosted domains will become inactive and owners will no longer be able to earn from them. On July 27, AdSense users will no longer be able to see the Hosted domains in their accounts. Account holders will not be able to create new Hosted after March 21.

It’s not clear what is happening, if anything, to AdSense for Domain participants who do not have their domains hosted by Google. We’ve reached out to Google for some clarification and will update when we hear back.

Tuesday, February 21, 2012

Yandex, Google’s Russian Rival, Is Twitter’s New Real-Time Search Partner

A significant step for Twitter in its international growth: Yandex, Russia’s search giant, today announced that it will carry Twitter data in all of its search results.

The news also underscores one possible route to revenue generation for Twitter: Yandex describes this as a licensing deal. The terms of it were not disclosed but Microsoft reportedly paid Twitter $30 million for a similar search agreement.

The agreement with Yandex will see Twitter’s data firehose appear both in Yandex’s blog search, as well as through a dedicated URL, twitter.yandex.ru.

The Yandex agreement is similar to the real-time Twitter search that used to be offered by Google — a partnership that ended last year around the time that Google was launching its own Google+ service.

Yandex says it has licensed the “full feed of all public tweets,” covering all languages — but seems to highlight specifically those tweets that are in Russian, Ukrainian, Belarusian or Kazakh, covering tweets from more than two million users. People will be able to search by usernames and hashtags, too. In total, Twitter has around 100 million active users, covering some 250 million tweets per day.

This looks like Twitter’s first big deal with a Russian portal, and could point to more local partnerships of its kind — useful for Twitter extending its coverage and usefulness beyond its home market and English.

For Yandex, the Twitter deal gives the search giant — which currently has around 60 percent of the market in Russia — a leg up in its own strategy to do more in social networking: Yandex already offers people Google-like features to share news and other content and this will enhance that.

Sunday, February 12, 2012

Google AdSense In Your City Goes International: Coming to Europe, Australia and more

Back in mid-2010, Google announced the AdSense in Your City program. This is a series of events, which brings Google to various cities to work closely with publishers on best practices, give tips, and whatnot.


The initiative began in Mountain View, then expanded into places like Santa Monica, Chicago, New York and Boston.


About a month ago, Google announced that it was kicking off its North American tour for the series, with dates in Portland, Victoria, New Orleans, and Albuquerque.


Today, Google announced a more global initiative for the series. Events will be coming to Amsterdam, Bogota, Melbourne and Vienna.


“There’s plenty more to come in 2012 as well, when we’ll be visiting Auckland, Berlin, Buenos Aires, London, Mexico City, Paris, and Sydney, just to name a few,” says Arlene Lee of Google’s Inside AdSense team. “Members of the AdSense team will share the latest product updates and offer 1-to-1 optimization consultations, and you’ll hear from experts on areas such as DFP Small Business, Mobile, YouTube, and Webmaster Tools. You’ll also have the chance to meet other local publishers during the day to share your experiences.”


If you need an invite to an event, Google has a form here you can fill out to request one.

Wednesday, February 1, 2012

Google Defends Privacy Policy Consolidation

Responding to concerns expressed by members of Congress about its forthcoming privacy policy consolidation, Google on on Monday sent a 13-page letter to eight members of the House of Representatives. Pablo Chavez, Google's director of public policy, characterized the letter in a blog post as an attempt to clear up confusion about what the company is trying to do by combining more than 60 separate privacy policies into a single policy and similarly unifying multiple terms of service documents.

When Google last week announced its intent to clean up its privacy policies on March 1, Google privacy director for products and engineering Alma Whitten explained that the company "may combine information you've provided from one service with information from other services." This will allow service personalization in one Google service to be informed by data from a different Google service, and hopefully provide a better user experience across products.

As an example, Google in its letter notes that its current privacy policies would not allow it to recommend cooking videos on YouTube to a signed-in user who had previously been searching for cooking recipes.

Harmless though that may sound, Google's plan has elicited concern from government officials, in part because Google is under the microscope at the moment. Regulators in the U.S. and Europe are presently investigating whether the company is conducting its search business in an anti-competitive manner. Google has also invited such scrutiny through the introduction of a search feature called Search plus Your World, which mixes Google+ posts and images in Google search results, to the potential detriment of competitors like Facebook and Twitter.

Congressman Edward J. Markey (D-Mass.), among others, issued a statement last week questioning how much control Google users have over their personal information and asserting that users must be able to decide whether they want their information shared across Google services.

Google's letter assures lawmakers that its commitment to protecting the privacy of its users has not changed and that the upcoming changes will lead to a better experience for users. At the same time, the letter confirms that users will not be able to opt-out of the forthcoming change.

"If people continue to use Google services after March 1, they'll be doing so under the updated privacy policy," the letter states in response to a question about the possibility of opting out. "The use of a primary privacy policy that covers many products and enables the sharing of data between them is an industry standard approach adopted by companies such as Microsoft, Facebook, Yahoo, and Apple."

But the letter goes on to point out that more than 30 Google services, such as Google Search and YouTube, can be used without signing in to a Google Account, thereby precluding the collection of personal data beyond the user's IP address.

It also points out some of the tools Google provides to help users control how their personal information is stored and used, like Google's Dashboard and Ad Preferences Manager, the privacy features supported in Chrome and Gmail, and the company's Data Liberation service, which provides a way to export most Google data.

Flash News

Flash News